Retail ready packaging news

Retail Ready Packaging News

Retail Ready Packaging

Retail Ready Packaging, just like it’s name describes packing that is strong enough to transport retail goods but also attractive enough to be displayed for customer use. Recently retail ready packaging has been in the news because of the number benefits that it offers.

Retail Ready Packaging Benefits

The main benefit of retail ready packaging is that it saves shelf space by serving as both a transport vessel and as a attractive display. Material costs are reduced because retail ready packaging does not use pallets or boxes in the shipment of the goods. Labor costs are saved because there is no need for unpacking and then stocking of shelves. Space is saved because the package doubles as an attractive display.

Retail Ready Packaging Customer Perception

Today’s customers are very intuitive when it comes to packaging. Produce that is being sold directly from retail ready packaging gives off the illusion that it just arrived. Customer’s also understand that retail ready packaging usually means that the product has come directly from the manufacturer, therefore they are most likely to receive the best possible prices.

Retail Ready Packaging in the News

In the United Kingdom a non profit consumer group has identified retail ready packaging as the solution to a $5.4US billion problem of on-shelf availability. They have identified retail ready packaging as the solution for this problem. Not only will it help alleviate on-shelf availability, retail ready packing will better protect goods during transport reducing the number of wasted and unusable products.

This groups goals for retail ready packaging is according to them: “Retail Ready Packaging seeks to radically improve on-shelf availability and involves the total redesign of the outer packaging to smooth the product’s journey from stockroom onto the shelf and into the shopper’s basket.”

To learn more about retail ready packaging please contact

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