Mobile marketing-an effective marketing tool

Mobile Marketing-An Effective Marketing Tool

Since the time, the different mobile devices have been introduced to mankind; they are playing a manifold role and serving innumerable functions. The interactive approaches put forward by the mobiles in today’s world are indeed beyond imagination and yet the transformation is in full swing giving rise to various economic and social opportunities. The traditional features of the mobile devices happen to be the communication aspect by means of the text and voice modes. This has truly attributed a new horizon to the situation. The developed modes that are getting adhered to the options include the MMS, the audio-video options, the mobile e-mail facility and several others. They in turn offering a whole new dimension to the procedure and enhancing the pleasure derived by the bulk of users. Thus the new-age digital space created by the mobile devices has grabbed the attention of the hordes of advertisers and made way to an extended technical and promotional domain called mobile marketing zone.

The arena is wide and extensive and is growing to a larger scale with each passing day. The recent researches reveal that the mobile phones are gradually outstripping the ability of Television to promote a good or a service. It is penetrating deep inside the mind of the mass as an ideal instrument to advertise. Though, it is not very right to think that, by mobile devices, we are only referring to mobile phones but it includes many of the high-end devices of today’s world, such as, iPods, Laptops, PDAs, GPS navigation, satellite radios and several others. Thus mobile marketing is turning out to be the in thing in advertising campaigns.

At present, the ad forms, which are implemented mostly in the mobile devices include the promotional messages advertising the game ads based on MMS and RSS, the audio messages ranging over a short span of time, the mobile web posters or banners and others. Although the bulk of advertisement are mainly based on SMSs. The mobile TV is also another great approach in mobile marketing campaigns. The different multimedia enabled handset also has varied range of functions due to the difference in the supporting technology. The more prevalent form of mobile marketing trends constitutes the SMS marketing campaigns. The chief reason behind this happens to be that; the Short Messaging Service is a mode very popular among the mass. Another great benefit derived from this form of marketing is that it is an absolute unobtrusive mode, which is done by embedding it on to the messages rendered by the operators or the normal users for transmitting contents related to advertisement.

Thus, it can be well considered that the advent of the mobile phones has indeed accomplished a new form of advertising agency, which is interactive in every aspect and is a tailor made package for the digital sphere offering every possible solution to the needs of the era of information. This is an option having the potential to gel well with every situation in the changing technological scenarios. The customized content of the ads are generally placed on the basis of the user profiles and is determined by the operator controlling the network. The mobile marketing mode thus serve as an option, where the advertiser when sending the messages to the target audiences can even look forward to the aspect that the messages will gradually be passed on to the friends and acquaintances and therefore the viral effect will be generated in a more effective manner.

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