Posts Tagged ‘cruise’

Make a connection with your ezine readers

Make a Connection With your Ezine Readers

Are there ezines that you receive that you just can’t wait to read? I know I have 3 or 4 that I read as soon as they hit my inbox, and others that I print and put in my “reading box” next to my desk.

What do you think makes me want to read those few right away?

It’s the personal connection I feel to the author, even if I don’t know that person (some I’ve met, some I haven’t yet). Besides the valuable content I get each time I read their newsletter, I am most interested in finding out what’s happening with them, personally and professionally.

As they share more about themselves and their lives, I get to know, like and trust them (and their products or services) over time (and you know that people only buy from people they know, like, and trust, right?). And eventually I tend to make the investment in them and their offerings.

For example, I was (and still am) a subscriber to Chris Barrow’s “More Profit in Less Time” ezine for about a year when I learned through it that he was holding a live event in NYC. I signed up (at $200), attended the event, and left as a client (for $450/month). Do you think I would have invested that kind of money if I hadn’t gotten to know, like, and trust CB and his materials? Of course not.

So, how can you put more of YOU in your ezine to make that connection with your readers? Try some of the following:

1. What’s going on with you?

Can you think of two or three things that are happening in your life right now that you could share with your readers? You only need to get as personal as you feel comfortable with, so don’t feel that you need to share everything, by any means. Just a couple of things that you can share comfortably that your readers might find interesting as well as help them feel more connected to you.

For example, are you going on vacation soon or did you just get back from a trip? This is usually an easy topic to start with, and don’t be surprised if your readers write to you to suggest hotels, tell you their experiences when they visited the same locale, etc.

Or do you have a pet that you can relate stories about? You’ll be amazed at how many of your readers will feel like they really know you if you share your latest “adventures with Rover” stories.

2. Ask for help.

If you are trying to make a decision about something, ask your readers for suggestions and feedback. To continue the vacation example above, say you are considering taking a cruise. Ask your readers for suggestions as to their favorite cruise line, or which ones to avoid. They’ll be happy to help!

Or for an another example, I know when we go to sell our house in the next few years that the first people I’m going to let know about it are my ezine readers. Maybe none of them would be interested, but they might know someone who is!

3. Add photos.

I try to add a photo every week if I can (it’s not hard when I take a lot of pictures of my daughter!). A photo of yourself is also a really good idea. It goes a long way in helping your readers see you as a real person.

Try to incorporate these ideas into one section of your ezine, either at the beginning or the end. You can call it anything you like: A note from you, personal reflections, from the desk of_______, etc. Personally, I like to see it at the beginning since it’s usually the part I read first.

Remember not to take up too much space, though. You still want the majority of your ezine to contain quality content for you reader, since that’s why they signed up in the first place!

Make your next special event your best special event ever with these simple tips

Make Your Next Special Event Your Best Special Event Ever With These Simple Tips

Planning is Everything: Most special events are large and complicated in scope and should not be proceeded without a concrete plan of execution. In fact even ordinary plans will not suffice. The plan has to be meticulous and include all possible details. Envision the entire event from start to finish. How many guests are expected? Where will they park their vehicles? What would be the best menu? What kind of entertainment would be suitable? Will it be appropriate to give away mementos? Are you considering a theme party or event? Discuss with others to bounce off ideas. Finalize a clear cut plan.

Calculate Your Budget: The first thing in conducting a special event is to fix a budget. That would require you to decide first what items you would prefer in the events. For this you have to consult a good event management company They will suggest various options for reducing cost, addition or deletion of items basing on your budget. They will work it out if hiring a top notch singer is permissible within your budget or you should opt for a relatively new singer instead. Both can be entertaining in their own ways though. They will calculate how many inflatable games you can have, given the budget. The budget will also decide what food items will be there for dinner. Whether you can add a chocolate fountain or go for more expensive wine depends on the funds you have allocated for the event? The special events company would suggest to you ways to cut costs and add the maximum number of interesting items within your budget.

Choose the Right Venue: The choice of the venue is crucial in making any event a success. Depending on the number of guests and the type of items you have planned for an event you should choose the venue. Also your budget plays a role in this, but the type of event primarily decides the venue. Ranches, farm houses, banquet halls, hotels, restaurants, gardens, cruise ships, boats, breweries, and pool side places have been getting increasing importance as venues for events. There are some museums too that have thrown open their doors to be used as event venues. Your choice of venue should be apt. Factor in the weather quotient. Will the weather allow for an outdoor event hosting?

Order in Advance: Order in advance for everything related to the event so that there is no rush or chaos at the last moment. Even special event companies would require adequate time to arrange all the required material for the event. Artists and performers get heavily booked during Christmas time. You have to contact them early to get them to perform at your event.

Heavy PR and Publicity for Fundraisers: If it’s a fund raiser, the success of your event is all about how much publicity and PR you have done. Publicize all that you can. Distribute pamphlets, send emails, personally contact important people, make phone calls, and even create a website for the event. Seek media sponsorship and make it easier for the media to cover your event.

Include Innocuous Humorous Items: Humorous items at the special event are fun to remember. But the humor should be harmless, so that no one gets offended while a few people laugh. That way the event becomes memorable for everybody.

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